ClickFunnels vs. Leadpages [Read This Before Deciding]
Choosing between ClickFunnels and Leadpages to build high-converting landing pages? In this article, I'll help you make your choice, going over the key differences in features and pricing for ClickFunnels vs. Leadpages. Though your decision should, of course, be based on features you need, it should also be based on features you don't need. I'm going to help make sure you're not paying for capabilities you're already getting elsewhere, or simply have no use for.
Which is better, ClickFunnels or Leadpages?
Both let you easily build high-converting landing pages. If you are just looking for a stellar landing-page builder, Leadpages may be better because of its lower price. However, if you'd benefit from additional sales/marketing tools, ClickFunnels' higher cost may be worthwhile.
Each offers a free 14-day trial. You have nothing to lose signing up for each and seeing which you like best. You can get the trials from their sites:
The importance of a landing-page builder tool
A landing-page builder tool, like ClickFunnels or Leadpages, can be extremely valuable because of pre-built landing page templates that are optimized for conversion, ie turning more visitors into paying customers or leads.
If you're spending ad dollars - or are planning to spend them - driving traffic from sites like Facebook, Google, Instagram, YouTube, or TikTok to a page about your business, you will be wasting money if that page doesn't convert well, ie, if visitors abandon it without taking the intended action (purchase, lead-form submission, etc).
ClickFunnels and Leadpages come with libraries of landing-page templates across many industries, which have already proven to be successful. And you don't need any programming or graphic design skills to use these templates. You can customize them in moments, start sending traffic to them, and generate revenue and leads.
ClickFunnels vs. Leadpages - landing-page examples
ClickFunnels landing-page example
Leadpages landing-page example
ClickFunnels vs. Leadpages - pricing
ClickFunnels and Leadpages both give you the core tools for creating a high-converting landing page to either sell a product or receive an email address from a lead. If you just need that capability, done well, then Leadpages is likely the choice for you since it is more affordable.
However, though a bit more expensive, ClickFunnels comes with various powerful sales/marketing tools that you may benefit a lot from (I go over them later in this article). Here's the pricing of both tools:
The higher the cost of a plan, the more landing pages you can build, the more domain names you can use, and the more users you can add to your account.
If you want to test out a great landing-page builder - and check out some additional powerful marketing tools - I suggest you take advantage of the 14-day free trial of ClickFunnels here:
The Pro plan, vs. Standard, lets you build pages on three domains versus one, and lets you process credit-card payments without a transaction fee.
If you want to test out a great landing-page builder at a very affordable price, I suggest you take advantage of the 14-day free trial of Leadpages here:
ClickFunnels vs. Leadpages - key feature differences
Each of the tools offers a great core feature - the ability to build a landing page as part of a funnel. A funnel is a series of linked pages your visitors are taken through for the purpose of certain sales or marketing goals. A simple example:
ClickFunnels and Leadpages both let you easily create funnels, with any combination of pages, in any sequence you'd like. In addition, both systems offer various sales/marketing capabilities beyond funnels. Though quite a few of these overlap, not all do. In this table, see how ClickFunnels compares to Leadpages in terms of features:
ClickFunnels vs. Leadpages - features vs. price
As you can see, ClickFunnels offers capabilities in five areas that Leadpages doesn't: shipping, online courses, membership plans, communities, and built-in email marketing.
If you don't believe you'll need any of these features, then Leadpages - due to its lower cost - would be a great choice for your landing-page builder.
Possibly, you don't need any of these five capabilities now, however, if your business grows over the next year or more, that can change. For example, though you don't teach an online course now, it's something you picture yourself wanting to do relatively soon. If so, ClickFunnels may be better for you.
Once you pick a platform and begin building on it, switching can be cumbersome. Go with Leadpages today if you're certain you won't need the additional ClickFunnel features later on. If you're unsure, here's a closer look at each...
Though you can sell digital or physical products on ClickFunnel and Leadpages, and accept online payments, ClickFunnel takes the process one step further, by helping you manage shipments of sold physical products. Leadpages lets you integrate with Shopify for this capability, but ClickFunnels provides it directly.
ClickFunnels online courses
If you have expertise in a certain subject, creating an online course is a good idea. ClickFunnels provides templates you can populate with videos of yourself, or anyone else, teaching lessons. Sell your courses directly through ClickFunnels, plus take advantage of their student-management tools.
ClickFunnels lets you create certain web pages that are only accessible to people paying a monthly fee, ie, a subscription membership. These special-access pages are great for distributing premium pieces of content you make, such as video tutorials and e-books.
Use ClickFunnels to facilitate engaging group discussions with your clients, for example, the students of your online courses/trainings. Easily post discussion topics that people can comment on.
ClickFunnels built-in email marketing
Landing-page forms from ClickFunnels and Leadpages both let you receive leads' email addresses. Both systems can plug into leading third-party email-marketing platforms, too, however, ClickFunnels offers its own email-marketing tool that you can use, eliminating the need for a third party.
Ready to build an awesome funnel?
If you just need core landing-page features, done well, begin your 14-day free trial of Leadpages today:
If you want landing-page features, done well, plus at least one of the following - shipping, online courses, membership plans, communities, or built-in email marketing - begin your 14-day free trial of ClickFunnels today:
Frequently asked questions about ClickFunnels vs. Leadpages
Is Leadpages a funnel builder?
Yes. You can easily build a landing page on Leadpages, for either the online sale of a product or the input of a lead's email address, then link the landing page to a thank-you page containing upsell offers, forming a funnel.
Why not use ClickFunnels?
Though ClickFunnels is great for funnel building, because it offers additional features, it is more expensive than some alternatives, like Leadpages. For example, if you use MailerLite or Mailchimp, you can plug it into Leadpages without a need for ClickFunnels' built-in email marketing software.
What is better than Leadpages?
Though Leadpages is excellent for funnel building, it lacks certain sales/marketing tools that alternative providers, like ClickFunnels, have. For instance, ClickFunnels also lets you sell online courses and memberships, create communities, manage physical shipments, and set up email automations.
Is ClickFunnels worth the money?
In general, yes. ClickFunnels can significantly boost the conversion rate of your landing pages. The revenue you generate from additional sales conversions can easily cover the cost of a ClickFunnels subscription, plus amount to much more.
Can ClickFunnels replace your website?
ClickFunnels does give you the ability to create a full website, however, the system is primarily designed for building landing pages optimized for sales or leads. You can use a website builder like Weebly or Wix for your main site content, and a tool like ClickFunnels for landing pages.
How much is ClickFunnels a month?
Paid annually, the Basic plan is $127/month, the Pro plan $157/month, and the Funnel Hacker plan $208/month. Paid monthly, the costs are slightly higher. In addition, ClickFunnels offers a free 14-day trial.
Can you sell products on Leadpages?
Yes. With Leadpages, you can create sales pages for products, and accept credit-card payments online. Easily integrate with PayPal, Stripe, Gumroad, Shopify, and SendOwl to process payments and fulfill orders.
Can I build a landing page on ClickFunnels?
Yes. Via the ClickFunnels drag-and-drop editor, you can build a landing page from scratch, even if you don't have any programming skills. You can also pick a landing-page template from their library and easily customize it with your brand's content.
What is ClickFunnels best for?
Though ClickFunnels has many marketing and sales capabilities, it is well known for driving paid, and organic, traffic from large platforms like Facebook, Google, Instagram, YouTube, and TikTok to landing pages optimized for online sales or lead generation.
What is a ClickFunnels alternative?
Leadpages is a more affordable solution for landing pages, though lacks the feature range of ClickFunnels. Kartra is a ClickFunnels alternative with some additional capabilities, yet is more expensive after the introductory level. A ClickFunnels alternative with great payment features is SamCart.
Want to try ClickFunnels or Leadpages?
Both landing-page builders offer a free 14-day trial, so you have nothing to lose:
This post contains affiliate links.