ActiveCampaign vs. HubSpot [Read This Before Deciding]
Are you choosing between ActiveCampaign and HubSpot to improve your marketing or sales results? In this article, I'll help you make your choice, covering the key differences in features and pricing for ActiveCampaign vs. HubSpot. Though your choice should, of course, be based on capabilities you need, it should also be based on those you don't. I'm going to help make sure you're not paying for features you're already getting elsewhere, or simply have no use for.
ActiveCampaign vs. HubSpot - try them free
Though I'm going to provide plenty of detail on ActiveCampaign and HubSpot in this article, I suggest you take advantage of each platform's free features to get a feel for them. ActiveCampaign offers a free, 14-day trial, while HubSpot has a robust version that's completely free. Get them here:
Marketing, sales, or both?
ActiveCampaign and HubSpot are both high-quality platforms with stellar reputations. Each offers a tool for marketing and another for sales. If you only need one tool, that's okay. If you're looking for both, you can get an integrated package from ActiveCampaign or HubSpot. Here are the types of features part of each tool:
Below, I'm going to break down the details of the individual tools' features and pricing, beginning with the marketing ones. If you're only interested in sales capabilities, just scroll down to the "sales" section of the article.
ActiveCampaign vs. HubSpot - marketing
Feature comparison - marketing
This table reflects the key marketing features that come with each platform. Certain capabilities a platform lacks can be added on via plugins, however, they have separate costs.
ActiveCampaign feature advantages for marketing
ActiveCampaign offers the following marketing features that HubSpot doesn't:
HubSpot feature advantages for marketing
HubSpot offers the following marketing features that ActiveCampaign doesn't:
ActiveCampaign vs. HubSpot - pricing for marketing
ActiveCampaign pricing - marketing
The more expensive a plan, the more features it has, and the more accounts you can have for your team. To learn more about the plans, visit ActiveCampaign.
HubSpot pricing - marketing
The more expensive a plan, the more features it has, and the more marketing contacts you can store. To learn more about the plans, visit HubSpot.
ActiveCampaign vs. HubSpot - sales
Feature comparison - sales
This table lists the key sales features that come with each platform. Certain capabilities a system lacks can be added on via plugins, however, they have separate costs.
ActiveCampaign feature advantages for sales
ActiveCampaign offers the following sales features that HubSpot doesn't:
HubSpot feature advantages for sales
HubSpot offers the following sales features that ActiveCampaign doesn't:
ActiveCampaign vs. HubSpot - pricing for sales
ActiveCampaign pricing - sales
The more expensive a plan, the more features it has. To learn more about the plans, visit ActiveCampaign.
HubSpot pricing - sales
The more expensive a plan, the more features it has. To learn more about the plans, visit HubSpot.
ActiveCampaign vs. HubSpot - bundled pricing for marketing and sales
ActiveCampaign bundled pricing - marketing and sales tools
The more expensive a plan, the more features it has, the more accounts you can have for your team, and the more contacts you can have for marketing. To learn more about the plans, visit ActiveCampaign.
HubSpot bundled pricing - marketing and sales tools
With HubSpot, you have the option to create a bundle, ie, select the marketing and sales features you'd like and receive one monthly price. You can easily create a bundle and see its price by visiting HubSpot.
ActiveCampaign vs. HubSpot - frequently asked questions
Is HubSpot better than ActiveCampaign?
HubSpot and ActiveCampaign are both great sales/marketing platforms. HubSpot has a wider range of features and offers a comprehensive free plan, which ActiveCampaign does not. However, various ActiveCampaign paid plans are more affordable than HubSpot's.
What is ActiveCampaign best for?
ActiveCampaign is great for teams who want many sales and marketing tools in one platform, such as sales-pipeline management, lead scoring, landing pages, contact tagging, email automation, and SMS messaging.
Can ActiveCampaign be used as a CRM?
Yes, ActiveCampaign can be used as a CRM. You can store lead and client information in one place, and create unlimited marketing and sales automations based on attributes of your contacts.
Who is HubSpot best for?
HubSpot is an excellent sales/marketing tool for a wide range of businesses. They offer a comprehensive free plan, which is ideal for teams who need powerful tools, yet lack a big budget. HubSpot's paid plans can support teams of all sizes, including large enterprise ones.
Can I use HubSpot free?
Yes, you can use HubSpot free. HubSpot offers a robust free plan, which gives you access to sophisticated tools for marketing and sales, plus customer service, website building, and data syncing. The free plan is not a limited-time trial, but a dedicated plan.
Is it worth paying for HubSpot?
Yes, paying for HubSpot is worthwhile. You'll unlock a lot of capabilities you don't get on the free plan, such as sales funnels, email automations, social-media tools, multi-channel revenue attribution, and advanced analytics.
Try ActiveCampaign and HubSpot for free
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