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ActiveCampaign vs. HubSpot

11/7/2023

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ActiveCampaign vs. HubSpot [Read This Before Deciding]


​Are you choosing between ActiveCampaign and HubSpot to improve your marketing or sales results? ​In this article, I'll help you make your choice, covering the key differences in features and pricing for ActiveCampaign vs. HubSpot. Though your choice should, of course, be based on capabilities you need, it should also be based on those you don't. I'm going to help make sure you're not paying for features you're already getting elsewhere, or simply have no use for.
ActiveCampaign vs HubSpot - Ted Galdi

ActiveCampaign vs. HubSpot - try them free


Though I'm going to provide plenty of detail on ActiveCampaign and HubSpot in this article, I suggest you take advantage of each platform's free features to get a feel for them. ActiveCampaign offers a free, 14-day trial, while HubSpot has a robust version that's completely free. Get them here:
Try ActiveCampaign Free
Try HubSpot Free
ActiveCampaign vs HubSpot - Ted Galdi

Marketing, sales, or both?


​ActiveCampaign and HubSpot are both high-quality platforms with stellar reputations. Each offers a tool for marketing and another for sales. If you only need one tool, that's okay. If you're looking for both, you can get an integrated package from ActiveCampaign or HubSpot. Here are the types of features part of each tool:

Marketing

  • Landing pages
  • Email automation
  • SMS messaging

​Sales
​
  • Sales CRM
  • Deal-pipeline management
  • Lead scoring

Below, I'm going to break down the details of the individual tools' features and pricing, beginning with the marketing ones. If you're only interested in sales capabilities, just scroll down to the "sales" section of the article.

ActiveCampaign vs. HubSpot - marketing

Feature comparison - marketing

ActiveCampaign vs. Weebly - marketing features
This table reflects the key marketing features that come with each platform. Certain capabilities a platform lacks can be added on via plugins, however, they have separate costs.​

ActiveCampaign feature advantages for marketing

ActiveCampaign marketing features
Try ActiveCampaign Free

ActiveCampaign offers the following marketing features that HubSpot doesn't:
​
  • Unlimited marketing automations. Though ActiveCampaign and HubSpot both let you set up sophisticated marketing automation workflows, only ActiveCampaign gives you an unlimited amount.
 
  • Automation A/B testing. ActiveCampaign makes testing automations against each other easy. Create two versions of a workflow, see which performs better, then turn off the other. 
​
  • Contact tagging. ActiveCampaign and Hubspot both let you segment your contacts via behavioral factors, such as whether someone clicked a certain email. However, only ActiveCampaign offers tags, which can be any label you'd like. Attach them to your contacts and use them to trigger workflows.

HubSpot feature advantages for marketing

HubSpot marketing features
Try HubSpot Free
HubSpot offers the following marketing features that ActiveCampaign doesn't:
​
  • Facebook/Google ads integration. ActiveCampaign does connect with Facebook to help you create lead and custom-audience ads, however, it lacks the end-to-end integration of HubSpot. With HubSpot, you can launch Facebook and Google, plus LinkedIn, ads directly from your dashboard, sync them to sales conversions, and monitor ROI in one place. 
 
  • Social media management. HubSpot lets you create and schedule organic social media posts across Facebook, Instagram, X, and LinkedIn, directly from your dashboard. You also gain access to reports that measure the sales your social posts lead to.
​
  • Live-chat integration. You can easily add a live-chat feature to your website with HubSpot. Allow leads and customers to directly ask your team questions and kick off certain workflows based on the details of a conversation.

ActiveCampaign vs. HubSpot - pricing for marketing

ActiveCampaign pricing - marketing

  • The Lite plan is $29/month
  • The Plus plan is $49/month
  • The Professional plan is $149/month
  • The Enterprise plan is custom-priced for custom features

The more expensive a plan, the more features it has, and the more accounts you can have for your team. To learn more about the plans, visit ActiveCampaign. 


HubSpot pricing - marketing

  • The Free plan is free
  • The Starter plan is $18/month
  • The Pro plan is $800/month
  • The Enterprise plan is $3,600/month

The more expensive a plan, the more features it has, and the more marketing contacts you can store. To learn more about the plans, visit HubSpot. ​

ActiveCampaign vs. HubSpot - sales

Feature comparison - sales

ActiveCampaign vs. Weebly - sales features
This table lists the key sales features that come with each platform. Certain capabilities a system lacks can be added on via plugins, however, they have separate costs. ​​

ActiveCampaign feature advantages for sales

ActiveCampaign sales features
Try ActiveCampaign Free

ActiveCampaign offers the following sales features that HubSpot doesn't:
​
  • Unlimited sales automations. Though ActiveCampaign and HubSpot both let you set up advanced sales automation workflows, only ActiveCampaign gives you an unlimited amount.
 
  • Unlimited deals. Though ActiveCampaign and HubSpot both let you track and manage sales deals, only ActiveCampaign gives you an unlimited amount.

HubSpot feature advantages for sales

HubSpot sales features
Try HubSpot Free
HubSpot offers the following sales features that ActiveCampaign doesn't:
​
  • Call management. Salespeople can make calls online directly from HubSpot, which are recorded and logged inside the CRM.
 
  • Sales playbooks. Host selling guides inside HubSpot, accessible by all salespeople on your team.
 
  • Quote management. Generate and send sales quotes from HubSpot, and receive electronic signatures from clients. 
 
  • Online payment. You can not only send sales quotes from HubSpot, but allow customers to pay them online.
 
  • Meeting scheduler. Salespeople can allow clients and prospects to book call times with them online.

ActiveCampaign vs. HubSpot - pricing for sales

ActiveCampaign pricing - sales

  • The Lite plan is $19/month per user
  • The Professional plan is $49/month per user
  • The Enterprise plan is custom-priced for custom features

The more expensive a plan, the more features it has. To learn more about the plans, visit ActiveCampaign. ​


HubSpot pricing - sales

  • The Free plan is free
  • The Starter plan is $18/month
  • The Professional plan is $450/month
  • The Enterprise plan is $1,500/month

The more expensive a plan, the more features it has. To learn more about the plans, visit HubSpot. ​

ActiveCampaign vs. HubSpot - bundled pricing for marketing and sales

ActiveCampaign bundled pricing - marketing and sales tools

  • The Plus plan is $93/month
  • The Professional plan is $386/month
  • The Enterprise plan is custom-priced for custom features

The more expensive a plan, the more features it has, the more accounts you can have for your team, and the more contacts you can have for marketing. To learn more about the plans, visit ActiveCampaign. 


HubSpot bundled pricing - marketing and sales tools

​With HubSpot, you have the option to create a bundle, ie, select the marketing and sales features you'd like and receive one monthly price. You can easily create a bundle and see its price by visiting HubSpot.

ActiveCampaign vs. HubSpot - frequently asked questions

Is HubSpot better than ActiveCampaign?


​HubSpot and ActiveCampaign are both great sales/marketing platforms. HubSpot has a wider range of features and offers a comprehensive free plan, which ActiveCampaign does not. However, various ActiveCampaign paid plans are more affordable than HubSpot's. 

What is ActiveCampaign best for?


​ActiveCampaign is great for teams who want many sales and marketing tools in one platform, such as sales-pipeline management, lead scoring, landing pages, contact tagging, email automation, and SMS messaging.

Can ActiveCampaign be used as a CRM?


Yes, ActiveCampaign can be used as a CRM. You can store lead and client information in one place, and create unlimited marketing and sales automations based on attributes of your contacts. 

Who is HubSpot best for?


HubSpot is an excellent sales/marketing tool for a wide range of businesses. They offer a comprehensive free plan, which is ideal for teams who need powerful tools, yet lack a big budget. HubSpot's paid plans can support teams of all sizes, including large enterprise ones. 

Can I use HubSpot free?


​Yes, you can use HubSpot free. HubSpot offers a robust free plan, which gives you access to sophisticated tools for marketing and sales, plus customer service, website building, and data syncing. The free plan is not a limited-time trial, but a dedicated plan.  

Is it worth paying for HubSpot?


Yes, paying for HubSpot is worthwhile. You'll unlock a lot of capabilities you don't get on the free plan, such as sales funnels, email automations, social-media tools, multi-channel revenue attribution, and advanced analytics.

Try ActiveCampaign and HubSpot for free

Try ActiveCampaign Free
Try HubSpot Free

​
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Copyright 2025 Ted Galdi
  • Home
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