Optmyzr Review

Optmyzr Review [Read This Before Deciding]

​Are you looking to boost the ROAS of your PPC campaigns? Optmyzr is a tool that can help. I'm an author and online course maker who's run many ads on Google, Amazon, and Facebook for my books and courses. In my Optmyzr review, learn about the features and pricing of this popular software, and see if it's right for your business.

Optmyzr review - quick summary

If you're in charge of at least a few thousand dollars of PPC ad spend per month, the ROAS (return on ad spend) increase from Optmyzr can easily surpass its cost, which starts at just $208 per month. Optmyzr has a free, 14-day trial, no credit card required. I suggest you give it a try:

Try Optmyzr Free

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Optmyzr - who is it for?

Optmyzr is primarily designed for businesses that run a high volume of Google search ads, or agencies that manage Google search ads for clients. The tool will analyze all the ads you're running, across a variety of metrics, and use data insights to help you increase revenue via conversions.

​Optmyzr's technology also works for ads on Microsoft, Facebook, and Amazon. Though SEM (search engine marketing) ads is the main focus, you can also use the system on shopping and display ads. 

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Optmyzr - who is it not for?

Optmyzr is not for businesses running a low volume of ads. It's also not for businesses looking for a software to increase the ROI of their organic promotion, like SEO or content marketing on TikTok or Instagram.  

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Optmyzr - key features

• Rule-based automations. Optmyzr has a selection of pre-built ad strategies that you can apply to your campaigns. As spend and conversion data come in for a campaign, your ads will automatically update according to rules associated with the strategy. Or, create your own automation rules.

 

• Metric optimization. Define a Google SEM campaign goal, and allow Optmyzr to adjust settings like budget and audience signals to drive results for that goal. For instance, input a target ROAS or target CPA as your goal, or bring in data from your CRM to optimize for profit margin. 

 

• Aggregated monitoring. If you're running ad campaigns on multiple platforms, such as Google, Facebook, and Amazon, key metrics associated with those campaigns will all be visible from one Optmyzr dashboard.

 

• A/B testing. Run A/B tests to see which version of an ad performs better.

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• Bulk editing. If you notice a certain version of an ad element, like a headline, is performing better than another, you can swap the higher-performing one into multiple ads with just a click.

 

• Performance alerts. Receive email alerts when campaigns aren't performing as intended, for instance, if you're spending your budget too quickly or too slowly. You can also get alerts over Slack or Microsoft Teams.

 

• Manual-bidding recommendations. Receive recommendations to increase or decrease manual bids for SEM keywords, based on conversions, geography, audience, and more.

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• Budget reallocation. Reallocate budget from under-performing campaigns into high-performing alternatives.

 

• Weather rules. If you happen to advertise a business that experiences a rise or fall in demand based on the weather, you can establish bidding and budgeting that automatically change based on the current weather in certain cities.

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• Competitor analysis. Compare the results of your Google SEM campaigns against KPI benchmarks within your industry, see high-performing bidding strategies used by others in your vertical, and learn which companies are directly competing with you for visibility with certain keywords.

 

• PMax insights. Gain insights into how PMax (Performance Max) campaigns are performing across display, video, and shopping channels.   

Do any of these features seem like they could increase revenue for your business? Then try Optmyzr free.

Try Optmyzr Free

Optmyzr - screenshots

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Try Optmyzr Free

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Optmyzr - pricing

Optmyzr Core

Optmyzr Core is the product for PPC campaign management. You can access it via a subscription, which can be paid for monthly, every 6 months, or annually, in descending order of cost.

Your fee is directly related to your monthly ad spend. Plans begin at spend totals up to $10,000 per month, and go up to budgets of up to $500,000. Beyond that level, contact the company for Enterprise pricing.

Some budget examples, for certain spend levels, on an annual subscription:

• If your ad spend is up to $10,000, you can use Optmyzr Core for $208/month

 

• If your ad spend is up to $50,000, you can use Optmyzr Core for $290/month

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• If your ad spend is up to $250,000, you can use Optmyzr Core for $416/month

This product does not encompass Amazon ads, which Optmyzr has a separate offering for. 


Optmyzr for Amazon Ads

The Amazon Ads product lets you tap into recommendations for keywords, bids, and budget to boost the performance of your Amazon ads.

Like the Core product, you can access it via a subscription, which can be paid for monthly, every 6 months, or annually, with your fee based on your monthly ad spend. Plans range from a spend level of $10,000 per month to $100,000. Past that level, contact the company for Enterprise costs. 

Some budget examples, for certain spend levels, on an annual subscription:

• If your ad spend is up to $10,000, you can use Optmyzr for Amazon Ads for $66/month

 

• If your ad spend is up to $50,000, you can use Optmyzr for Amazon Ads for $91/month

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• If your ad spend is up to $100,000, you can use Optmyzr for Amazon Ads for $124/month​

Campaign Automator

Campaign Automator allows you to build campaigns faster, with templates. It can be an add-on to the Core product, or used as a separate service. Plans start at $249/month.     ​

To learn more about the products and plans, and begin your free trial, visit the Optmyzr website.

Visit Optmyzr Site

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Optmyzr - frequently asked questions

What does Optmyzr do?

Optmyzr leverages performance data from paid advertising campaigns on Google and other platforms to increase the ROAS of users' campaigns. Optmyzr can automatically adjust campaign settings or make recommendations that users can manually carry out. 

Is Optmyzr worth the cost?

If you're running at least a few thousand dollars in PPC ads per month, then yes, Optmyzr is worth the cost. It's designed to boost ROAS, and plans start at just $208 per month. Optmyzr's recommendations can easily earn you more than its cost, via increased revenue from ads.

How do you make money with PPC marketing?

To make money with PPC marketing, drive traffic to a product sales page that generates more revenue than the total cost of your ads, or drive traffic to a lead-generation page and use email marketing to convert leads into customers that eventually outspend the cost of your ads.   

Is PPC marketing worth the cost?

Yes, PPC marketing is worth the cost. A major advantage of these campaigns is your ability to target prospects at a specific stage of your marketing funnel based on their search engine inputs, then link to landing pages that are relevant to that stage. 

How do you increase the profitability of PPC marketing?

​To increase the profitability of PPC marketing, use a tool like ClickMagick to determine your most profitable ads and a tool like Optmyzr to refine them. Turn off low-performing ads. A/B test elements on the landing pages your ads direct to, and update them to boost conversions.

To begin increasing the profitability of your PPC ads today, start your free Optmyzr trial.

Try Optmyzr Free

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