InVideo Io: Should You Get It? [Features, Pricing, Review]
Are you hoping to create great-looking videos for YouTube and other social media platforms? Are you not a professional video editor? Then InVideo io might be the ideal solution for you. I've used the tool on a lot of projects. In this post, I give you my review, while going over the InVideo pricing and features.
What is InVideo io?
InVideo io is a web-based video editing tool designed for people who want to create professional-looking videos in a quick time frame. Though any type of video can be made on the platform, it's primarily geared toward organic posts and ads for YouTube, Facebook, Instagram, and other social media networks.
Though you can create professional-looking videos with the software, it was designed with non-professionals in mind. The drag-and-drop interface is very easy to use. You can get started without any video editing experience.
Plus, the platform comes with a lot of pre-designed video templates. Animations, transitions, stock videos and photos, and music clips are already built in, with royalty-free access.
When you find a template that's a good fit for your project, you can simply upload your raw footage, customize the titles, and within minutes, you'll have a video that's ready for sharing to YouTube or wherever else you'd like to add it.
InVideo has a free plan, which gives you access to editing features and the template library, however, the videos you export will have a watermark on them. I recommend getting started with the Business package, which lets you export HD videos without watermarks.
To learn more about each plan, and get started, visit the InVideo website:
How does InVideo work? Features and flow.
Follow these simple steps to create videos:
Ready to try it? Visit the InVideo site:
How I use InVideo
I run an online-education platform for writers. The writing courses feature various video lessons that cover characterization, plot development, suspense, and other topics relevant to book and screenplay writing.
The raw footage consisted of me discussing these topics. I used InVideo to add intros, transitions, music, and title cards to these videos. I took clips from the classes and put together 30-second promo videos for each of the courses too.
If you'd like, check out the video courses.
The course videos were shot in landscape mode. I then used InVideo to reformat the videos into vertical mode and edit them into segments, each less than a minute long. I uploaded these segments to YouTube, as Shorts, and Instagram, as Reels.
What I like about InVideo
InVideo is surely not the only software out there for video editing.
If you've been hired to edit a $40 million movie, InVideo probably isn't the best route for you. You're going to want a platform with more advanced features.
Though certain platforms out there have more features than InVideo, they are aimed at industry professionals, like Hollywood editors. Not only are they more expensive, but they can take a long time to learn.
If you're an entrepreneur, content creator, or marketer vs. a professional video editor, you don't need a fully robust editing software.
On the other end of the spectrum are editing tools that offer fewer features than InVideo. These may be cheaper. However, they lack InVideo's extensive royalty-free content library.
To give your videos a professional look, you'd have to purchase content from an outside stock photo/video service. Plus, editing on a stripped-down tool may be cumbersome and time consuming.
At just $15/month for the Business package, InVideo can provide much more overall value than options with lower sticker prices.
Leveraging video analytics
InVideo is a video-editing platform. It's not an analytics tool. If you plan to feature video in your content strategy, I recommend you also use analytics tools to help you choose high-reach topics for your videos and measure their performance on YouTube and other channels.
vidIQ is an analytics tool that's very effective for YouTube, while BuzzSumo is an intelligence tool that offers in-depth topical insights across the internet.
If you're a non-professional hoping to create professional-looking videos, I recommend InVideo. Its features provide everything a non-professional needs, and its pricing is affordable.
Though I suggest starting with the Business package (to avoid watermarks), you may want to give InVideo's free version a try, just to test it out, then upgrade before you actually export a video to share on YouTube, etc. Try it here:
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