Publisher Rocket Software: Should You Get It? [Features, Cost, Review]
Are you an author or publishing professional looking to sell a lot of book on Amazon? The Publisher Rocket software platform can not only drive more book sales, but save you time with marketing tasks like AMS ad targeting, keyword research, and category selection. I've personally used Publisher Rocket and put together this post to give you my review, covering features and cost.
What is Publisher Rocket?
Publisher Rocket is a marketing-intelligence tool that helps users optimize book listings and ads on Amazon. It suggests keywords for book descriptions and AMS ad targeting, plus provides competitive analysis of Amazon's book categories.
Who is Publisher Rocket for?
Publisher Rocket can be used by any author, with most of its users self-published writers. Unlike writers who have agreements with publishing companies, self-published authors are responsible for creating and carrying out their own marketing plans. Publisher Rocket's analytics can help.
Over 30,000 authors use the platform.
The software tool is also recommended for publishing professionals who are responsible for marketing others' books. This segment includes marketing employees of publishing companies and marketing freelancers.
The tool's data is relevant for fiction and non-fiction books across all genres: thriller, romance, sci-fi, biography, business, and more.
Are you an author or book marketer? If so, you should check out Publisher Rocket to see if it's right for you:
Publisher Rocket cost
The Publisher Rocket cost is a one-time payment of $97. Once payment is made, you'll be able to download the software onto your computer for lifetime access. When enhancements are rolled out, your version can be upgraded at no additional cost.
Publisher Rocket features
Here are screenshots and explanations of the core Publisher Rocket features...
Amazon is one of the largest search engines in the world. Users enter a plethora of phrases into its search bar looking to find relevant products. If you can add highly searched keywords to your book description, your book can come up in the search results for many potential buyers.
Publisher Rocket lets you input phrases related to your book, then leverages its data analytics to suggest keywords for you to consider using in your description.
Publisher Rocket's keyword results provide various data points:
Ready to try Publisher Rocket? It comes with a 30-day money-back guarantee. You have nothing to lose:
Publisher Rocket's competitive-analyzer feature lets you input a search phrase, then shows you the books that currently rank at the top of Amazon's search results for that phrase.
Publisher Rocket's competition results provide various data points, such as:
Publisher Rocket's category-search feature gives you insights on the books within each Amazon category and sub-category, over 19,000 groupings. The data can be narrowed by book format, ie Kindle, Audible, or physical.
When you list a book on Amazon, you can add it to up to ten categories/sub-categories. Choosing effective ones is important. Your selections help Amazon understand the genre and sub-genre of your book, which helps inform its search results and book-recommendation algorithm.
Book classification also plays a key role in whether your book will end up on an Amazon bestseller list. These lists feature the top 100 bestselling books in a category/sub-category. If your book can make it into the top 100, it'll become visible to Amazon users who're checking out the list for a new book to buy.
Certain bestseller lists are browsed by a lot more users than others. If your book lands on a highly viewed list, a lot of potential buyers will see it. However, lists that are browsed by a lot of people tend to be very competitive to get onto, ie you'd need to sell many books.
Publisher Rocket tells you how competitive a category/sub-category is, plus provides growth trends for it.
Ideally, you'd want to find a balance between classification popularity and competitiveness - what are the most viewed bestseller lists you feel you can realistically get onto?
When making these determinations, be sure to always group your book in categories/sub-categories that are a fit. For example, if you happen to have a sci-fi book, don't classify it as poetry just because you think it'll have an easier time breaking onto a bestseller chart in that area.
Publisher Rocket's category analysis provides various data points:
AMS keyword search
AMS ads are paid promotions for books that appear on Amazon. Authors and book marketers can create them via a self-service dashboard. AMS ads consist of a book's cover and some brief ad copy. In recent years, AMS ads have become a major component of many book-marketing strategies.
When creating an AMS ad, you need to specify how you'd like the ad to show up on Amazon. Keyword targeting is a popular option. You provide Amazon with a list of keywords, and when users enter those keywords into the search bar, your ads appear.
Publisher Rocket can help you find effective AMS keywords in bulk. Simply enter a phrase you'd like to base your keywords around, and Publisher Rocker will give you a long list of terms related to the phrase.
You can easily export the keyword list into Excel, then add it yo your AMS dashboard when targeting an ad.
Publisher Rocket review
Overall, I recommend Publisher Rocket. Though its features for keyword search, competition analysis, and category search are helpful, its capabilities for AMS ad targeting are the most beneficial.
Without a tool like Publisher Rocket, if you wanted to run an AMS ad campaign targeted by keywords, you'd be forced to compile a keyword list manually. This Publisher Rocket alternative would be a grueling process.
You'd have to spend hours entering words into the Amazon search bar, seeing what recommended phrases show up, then typing them into Excel. With Publisher Rocket, the end result is achieved in seconds.
At just $97, Publisher Rocket is worth the cost. The hours of time you can save while setting up AMS campaigns could be valued at many times the price of the software.
You have access to a 30-day money-back guarantee. I suggest you try Publisher Rocket today:
You might also like my other software recommendations for writers and book marketers.
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