How to Increase Book Sales on Amazon
The most powerful form of advertising for an author costs nothing. Learn how to increase book sales on Amazon by putting out great books. Build a fanbase, kickstart word-of-mouth marketing, grow your email list and social-media following, and secure valuable promotions on sites like BookBub.
Skyrocket the chances of your next book’s purchase on Amazon
Who are some of your favorite authors? When they come out with a new book, just because their name is on the cover, you’re probably already interested in buying it, right? You might even order a copy without reading a single review or even the premise.
For certain authors, thousands, tens of thousands, or more readers are ready to purchase a new release even if the author doesn’t spend a dime on new ads. These readers may frequently visit the author’s Amazon page to see if a new book is out.
From a marketing perspective, this is the ideal state for an author.
How can you get there? Simple: you need to write great books. The most effective form of advertising for a writer ironically has nothing to do with ads – it has everything to do with the writing itself.
The reason you’d purchase your favorite authors’ new releases without hesitation is because those writers have proven themselves to you with one or more previous releases.
When a writer becomes world famous, a major advertising campaign typically is not the cause. The cause is typically readers loving the author’s books.
If you are not yet a famous author, advertising can be crucial for getting your name out there. But, if you are planning on investing in ads, or spending time building an author platform, please realize that those initiatives will be exponentially more valuable to you if your books are great.
Not only can a great book turn readers into eager buyers of your next, but it creates other benefits too…
Enjoy the effect of word of mouth on Amazon book sales
When readers love your book, the chance of them recommending it to their friends goes up a lot. These word-of-mouth recommendations are extremely effective for two reasons:
Enjoy the effect of great reviews on Amazon book sales
Reviews are very important to a book’s sales. Many readers loving your book should yield many positive reviews and ratings on Amazon.
Someone who really enjoyed a book is more likely to write a review than someone who felt so-so about a book. These reviewers are almost certain to give it five stars, and may include many detailed, positive comments.
When you send traffic to your book’s Amazon page (from ads, social media, etc), visitors will be much more likely to purchase it if they notice a high number of reviews and a high overall rating.
Certain people like reading a variety of reviews before making an order. If your book’s Amazon page is filled with glowing feedback, prospective buyers have a good chance of noticing a comment that convinces them to make the purchase.
In addition, deal sites, which are terrific tools for becoming a bestselling author, tend to grant promo slots to books with a high count of reviews and a high overall rating.
If you’re hoping to receive a Featured Deal from BookBub, the largest and most selective deal site, you will certainly need a lot of positive reviews on Amazon.
If you do happen to be fortunate enough to be accepted by BookBub, the sales results can be astounding. The day of your Featured Deal, you’d have high odds of breaking into the top 10 on any Amazon bestseller chart and, on some, even hitting #1.
Enjoy the effect of a growing email list and social-media following on Amazon book sales
If a reader loves your book, the likelihood of that person joining your email list or following you on social networks climbs. You won’t need to spend any money or time convincing these readers to connect with you online – they’ll seek out your email list and social-media accounts on their own.
I recommend you include a link to your website inside the Kindle version of all your books, after the story ends. Someone who just finished your story – and enjoyed it – could be very interested in visiting your site in that moment.
Within your book, just before you include the link, let people know what they could gain by going to your site. If you’re giving out a reader magnet, this is a great place to promote it. Ex, “For a free short story, visit my website.”
Be sure to include links to your social-media pages on your website as well.
Once your next book comes out, you should of course make an announcement on release day, via email and social media. Many of your subscribers/followers who loved your last book may purchase the next on day 1.
These early orders send a positive signal to Amazon’s recommendation algorithm. Amazon may begin recommending your book in its own emails to many readers in your book’s genre. These automated recommendations, which cost you nothing, can lead to many more sales.
Become a better writer to increase Amazon book sales
Clearly, writing a great book gives you a significant marketing advantage.
If you’re reading this article, you must be the sort of person who knows the value of education on a writing career. Even if you already feel you’re a good writer, you could improve by learning more.
Fortunately, I offer a free online writing course that can help...