Tailwind Social Media App - Should You Use it? [Features and Pricing]
Do you do social media marketing for your brand? Instead of manually creating images for different networks and posting them one at a time, you can use the Tailwind social media app to automate a lot of your marketing processes. In this article, I share screenshots and summaries of Tailwind's major features, plus the pricing.
What is the Tailwind app?
The Tailwind app is a social media automation platform that can create a customized social media marketing plan for your business and help you design and schedule posts on Facebook, Instagram, and Pinterest.
To try it, create a free account on the website (no credit card required, free plan does not expire):
Tailwind app features
Below are screenshots and overviews of the Tailwind app's main features.
Design Pinterest Pins
Tailwind can automatically generate design concepts for Pinterest Pins based on your brand. These designs are optimized for high engagement. You can preview various Pins and choose which you like best.
Once you make a choice, you can customize the Pin - edit images, colors, and the layout, if you'd like.
Design Instagram posts and stories
Tailwind lets you choose from a variety of visually appealing templates for Instagram posts and stories. These auto-created templates, which are customizable, are based on the design style of your brand.
Design Facebook posts
Tailwind can show you hundreds of concepts for Facebook posts. You have the option to import your brand's logo and preferred colors and fonts, and Tailwind will automatically incorporate them in its design concepts.
Resize designs for different social networks
If you like a certain design concept Tailwind shows you, once you finalize adjusting the template for one social network, you can let Tailwind instantly create different versions of the post optimized for other networks.
Different social networks have different size requirements for photos, ie pixel dimensions. Manually resizing a design can take a lot of time. Tailwind handles this step instantaneously.
For example, once you complete an Instagram design, get optimized versions for Facebook and Pinterest immediately.
Ready to give Tailwind a try? FYI, you can start free.
Schedule Pinterest Pins
Tell Tailwind how many Pinterest Pins you'd like to post per day. The platform will determine the optimal post times for engagement, customized to your audience.
Create a queue of Pins on Tailwind or via the Tailwind browser extension. Either way, the system will automatically schedule these Pins and post them for you.
In addition, Tailwind will monitor the engagement levels of your Pins and make recommendations for frequency changes to expand your reach.
Schedule Instagram posts and stories
Schedule Instagram posts and stories on Tailwind to go live at optimal times for audience engagement. Take advantage of the drag-and-drop queue builder, plus Tailwind's robust hashtag recommendations.
The system tracks Instagram metrics such as your count of followers, likes, and comments. Receive a report monthly, weekly, or even daily with your updated stats.
Schedule Facebook posts
Easily schedule Facebook posts on Tailwind.
Get a custom marketing plan with Tailwind Copilot
Tailwind Copilot is a feature that automatically builds a customized marketing plan for your brand. Receive recommendations on the type of content you should be posting to Facebook, Instagram, and Pinterest, and when you should share it.
Your Tailwind Copilot marketing plan is based on proven content strategies within your industry. The frequency of recommended posts depends on how much time you personally have available for marketing.
The Tailwind Copilot feature works seamlessly with its design and scheduling capabilities. The platform can make recommendations about what to post, help you create the posts in just minutes, then take care of going live with them at key times for engagement.
Tailwind offers a "forever free" plan, which is a great way to get started if you want to test the platform out before deciding whether to adopt it for your business. The free plan is limited to just 20 social media posts a month, though.
Tailwind offers three premium plans, which allow you to share content across Facebook, Instagram, and Pinterest at higher frequencies. Below is the monthly subscription cost of each Tailwind premium plan (if billed annually), with the number of monthly post allowed:
The three premium plans also vary in terms of how many images you can design each month and how many users your account can have. To learn more about each plan, visit the Tailwind website and select "Pricing"...
Use Tailwind as part of a broader marketing strategy
The Tailwind app is a powerful tool for organic social media marketing. However, your social media posts will help your business more if they're part of a broader digital content strategy.
Since I'm a writer, most of my marketing tips are aimed at other writers, however, the general concepts can be applied to any type of business. Here are some to consider:
This post contains affiliate links.