5 Social Media Marketing Tips [Boost Sales]Do you want to boost online sales for your business? Social media is a great way to do that, however, you can't simply post the same links to your sales pages on a bunch of different platforms and expect your revenue to climb. In this article, I give you 5 key social media marketing tips to leverage the major apps to your advantage. 1. Use social media within a broader funnel strategyInstead of treating your social media strategy as a standalone part of your business, view it as one part of your broader funnel strategy. Before investing time into social media, first map out your marketing funnel. In case you're not certain what a marketing funnel is, it's a series of marketing tactics that convert people who've never heard of your brand into loyal customers... Here's a snapshot of the four levels of the marketing funnel:
Do you already have a funnel strategy in place? If so, you can use social media to amplify the progress you're already making at each stage, or possibly get through a bottleneck you might have at a certain level. Do you not have a funnel strategy in place yet? That's okay. You can build one from scratch, on top of social networks. If you want to learn more about marketing funnels, I recommend you check out an online course from Skillshare. 2. Use different social networks for different funnel stagesA mistake beginners in social media marketing often make is viewing all networks as different versions of the same thing. Though certain social apps have a lot in common, they're all fundamentally unique. A post that performs well on one may hardly be noticed if duplicated on another. Because of these fundamental differences, certain social networks are better suited for certain funnel stages. Below, I'm going to give you an overview of the major social apps used for marketing, the type of content to make on each, and the funnel stages each are helpful for. Funnel Stages
Post Types
Post Advice
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Funnel Stages
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TikTokFunnel Stages
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YouTubeFunnel Stages
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Funnel Stages
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3. Give each post a purposeAssociating a post with a certain funnel stage is great. However, you want to get into even more depth, deciding how that post can accomplish a specific goal within that funnel stage, then composing a call to action to encourage viewers toward the goal. Here are some examples for different funnel stages:
4. Build your social media followings one at a timeGrowing a following on Facebook, Instagram, TikTok, YouTube, and Pinterest very rarely happens overnight. You'll likely need to put in a good amount of time to get solid results on any platform. Instead of trying to grow all of your accounts at once, I'd recommend you prioritize them, and focus on one at a time. Yes, you can definitely make accounts on all of these platforms right away, however, in terms of dedicating time to creating posts, focus on them individually, at least in the beginning while you're learning. Though the different networks have their own nuances, certain types of photos and videos can be repurposed across them. For example, let's say you decide to focus on TikTok first. Videos you create on TikTok can definitely be cross-posted to Instagram Reels and YouTube Shorts. Cross-posting only takes a few minutes. Feel free to do this as you're building up your TikTok account. Once you get a hang of TikTok, and have an active following, only then would I suggest you start focusing on building up a second account. Once you have followings on various accounts, and understand the platforms well, you might be able to manage all of them on your own. However, this can be tricky, especially if you're in charge of many other parts of your business. What you can do is oversee the strategy, then hire freelancers to help carry it out. They can create certain photos, videos, descriptions, and more. To hire social media freelancers, I recommend viewing the profiles on the platform Fiverr. 5. Establish a social media content scheduleYou should avoid posting on the fly. Instead, consider funnel stages, topics, and post types, and plan ahead. I recommend you create posts and schedule them to go live in the future. You can view your scheduled posts on a calendar, quickly see if you have too few, or too many, of a certain kind, and make adjustments. Tailwind is an excellent tool for scheduling Facebook, Instagram, and Pinterest posts. You can schedule TikTok and YouTube uploads directly within their apps. Posting frequency and consistency will help you grow your following on each network. Ideally, you'd post once a day on a platform if you were trying to build your followers from zero, or at least three days a week. Posting on similar days of the week, and at similar times, can help too. Advanced scheduling makes day/time consistency easy. This post contains affiliate links.
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