Best Book Marketing Tools

4/22/2026

Best Book Marketing Tools

Want to increase book sales? This list of the best book marketing tools gives you 10 online tools you can start using right away to sell more copies of a self-published book or a traditionally published one, in any genre.

Book Leopard

Overview

Book Leopard is an AI marketing software. Just tell it what your book is about and, in only seconds, it will generate great marketing material for you.

Get what you need for KDP and other retail platforms - like a description, categories, and keywords - plus text and targeting material for Amazon Ads campaigns.

Cost

A free trial is offered.

Purchasing a premium credit unlocks all the features for a book, which costs $49, with lower prices available with packages of credits.

Getting Started

To get started, just visit Book Leopard.

Amazon Ads

Overview

Amazon Ads is an advertising platform authors and others can use to create ads for their books on Amazon.

The ads, which consist of your book cover and some text, can be targeted to Amazon users looking for books in your genre.

Cost

An Amazon Ads account is free, however, you will need to pay ad fees once your campaign starts.

You're charged via cost per click (CPC).

Getting Started

To create your free account, just visit Amazon Ads.

If you plan on running your own ads, to set up a great campaign quickly, use the tool Book Leopard.

Or, if you'd like a marketing team to run a campaign for you, check out this Amazon Ads service.

Facebook Ads

Overview

Facebook Ads is an advertising platform authors and others can use to create ads for their books on Facebook and Instagram.

The ads, which can contain images, videos, and text, can be targeted to Facebook/Instagram users who've expressed interest in your genre.

Cost

A Facebook Ads account is free, however, you will need to pay ad fees once your campaign starts.

You're charged based on a variety of factors. In general, if your ads happen to be targeted to a large audience, and users positively engage with them, you'll be charged lower fees.

Getting Started

To create your free account, just visit Facebook Ads.

If you plan on running your own ads, use the tool Canva to create images and Invideo to make videos.

Or, if you'd like a marketing team to run a campaign for you, have a look at this Facebook Ads service.

BookBub Partners

Overview

BookBub Partners is an advertising platform authors and others can use to advertise their books to members of the BookBub deals site.

The platform offers a sponsored mention in the body of member emails, known as a Featured Deal, in addition to display advertising at the bottom of these emails, plus some other marketing options.

Cost

A BookBub Partners account is free, however, you will need to pay for each marketing option used.

A Featured Deal involves an upfront fee, and display ads are paid for once your campaign starts. For display ads, you have the choice to pay via cost per click (CPC) of cost per thousand impressions (CPM).

Getting Started

To create your free account, just visit BookBub Partners.

The Featured Deal option requires you to apply. This costs nothing unless your book gets selected. To run display ads, you do not need to apply.

If you'd like a marketing team to run a display campaign for you, check out this BookBub Ads service.

MailerLite

Overview

MailerLite is an email-marketing platform authors and others can use to grow their email lists and send messages to their subscribers.

The software not only has features for sending automated and broadcast emails, but for creating landing pages, which you can use to promote a reader magnet.

Cost

MailerLite offers a free plan, for up to 500 email-list subscribers.

Its paid plans start at just $10/month. The monthly cost increases as you add more subscribers to your list.

Getting Started

To create an account, just visit MailerLite.

If you'd like a marketing team to configure an account and landing page for you, check out this author email list service.

Bluehost

Overview

Bluehost is a web-design platform authors and others can use to create author websites via WordPress, and host them.

Your site will have access to WordPress's large collection of plugins, for added features.

Cost

Plans start at $3.99/month.

Plugins, which are optional, have varied additional costs.

Getting Started

To create an account, just visit Bluehost.

If you'd like a marketing team to design a site for you, check out this author website design service.

Canva

Overview

Canva is a graphic-design platform authors and others can use to create marketing images.

It also has some capabilities for making videos.

Cost

Canva offers a free plan.

Paid plans start at $18/month.

Getting Started

To create an account, just visit Canva.

Invideo

Overview

Invideo is a video-editing platform authors and others can use to make videos.

These videos can be added to social media, book ads, author websites, and more.

Cost

Plans start at $20/month.

Getting Started

To create an account, just visit Invideo.

If you'd like a marketing team to create videos for you, check out this book-trailer service and this social-media service.

vidIQ

Overview

vidIQ is a video-analytics platform authors and others can use to find topics for marketing videos.

Get estimated audience sizes for video topics on YouTube.

Cost

vidIQ offers a free plan.

Paid plans start at $19/month.

Getting Started

To create an account, just visit vidIQ.

UpViral

Overview

UpViral is a giveway platform authors and others can use to grow their email lists.

Pick a prize your intended readers would be interested in, and use the tool to increase participant entries, which require a subscription to your email list.

Cost

Plans start at $99/month.

Getting Started

To create an account, just visit UpViral.

Frequently Asked Questions

What's a book marketing tool?

A book marketing tool is a website, software, or anything else that authors and others can use to promote their books, such as AI software for KDP listings, ad platforms, and email-marketing platforms.

What are examples of book marketing tools?

Examples of book marketing tools are Book Leopard, Amazon Ads, and MailerLite.

Who uses book marketing tools?

Book marketing tools are used by authors, both self-published and traditionally published, in addition to others who promote books.

What's a good book marketing strategy?

Though you have many options to market a book, building up an online author platform, optimizing your retailer listings, and running book ads are three proven ways to increase sales. Various author marketing tools can help with this strategy.

This post contains affiliate links.

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